Who? Who Is Your Ideal Guest? A good hotel marketing strategy will focus on its Internet component. It is the only viable way for a hotel to maximize occupancy and answering the who of Internet users is the starting line! Traveler’s use the Internet almost exclusively as it is available 24 hours a day. For [...]
Internet hotel marketing for beginners is somewhat of an oxymoron. This is because while in theory the concepts behind Internet marketing and hotels might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet hotel marketing. Having this in [...]
